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Launch Spec Fit Oklahoma City · since 2015
Bay 4 Every figure below is a measurement with an uncertainty attached, not a property of the object.
Spec Reference

The Stamp on a Component Is a Claim, Not a Measurement

This page exists because the vocabulary is genuinely confusing and because almost every number printed on a golf component is quoted without the tolerance that would let you judge it. Here is what each term means, how we verify it on the bench, and how far the part in your hand tends to sit from the figure on the label.

Start here

Why the Flex Letter Is the Weakest Specification in Golf

There is no standards body behind the letters R, S and X. No committee ever agreed what a stiff shaft must do, so each manufacturer picked its own internal reference and built a range around it. The consequence is easy to demonstrate and slightly alarming the first time you see it: pull four shafts marked S from four different suppliers, clamp them in the same frequency meter, and the readings can spread by more than a full flex step.

That is not a scandal. It is what happens when a marketing shorthand is asked to do the job of an engineering unit. The letter tells you roughly where a shaft sits within one manufacturer's own family, which is a real and useful piece of information. It tells you almost nothing about how that shaft compares to a different family, which is the comparison a golfer is actually trying to make in a fitting bay.

The measurable substitutes are frequency, weight, torque and the shape of the bend profile. All four are numbers with units behind them, all four can be read off a bench, and all four are printed on the build spec that leaves here with you.

What we do with the letter. We record it, because you will want it when you are looking at a second-hand listing later. We do not use it to select candidates. Selection runs off the measured frequency and the profile shape.
Shaft column by column

Eight Specifications and What Each One Governs

Read the third column first. It tells you how much of the difference between two candidates is likely to be real rather than an artefact of manufacturing spread.

Shaft specifications as we measure and report them
SpecificationWhat it governsSpread we see between nominally identical parts
WeightHow much mass sits in the middle of the club, which drives tempo and total club weight more than anything else1 to 4 g
Butt frequencyOverall stiffness of the assembled club at the grip end4 to 9 cpm
Bend profileWhere along the shaft the flexing concentrates, which shapes launch and how the head arrivesvaries by zone
TorqueResistance to twisting around the long axis, felt mostly on off-centre strikes0.3 to 0.8 deg
Balance pointWhere the shaft's own mass sits, which changes swing weight without changing total weight3 to 9 mm
Tip diameter and parallel sectionWhat can be trimmed, and how much stiffness a trim adds0.05 to 0.15 mm
Wall thickness at the tipDurability under load and how the shaft responds to tip trimmingnot published
Raw lengthWhether a build length is reachable without trimming past the design range2 to 6 mm
Read the last column as a threshold. If two candidate shafts differ by three cycles per minute and units of the same model differ by six, then the two candidates are not meaningfully different in stiffness. Any preference between them is coming from something else, and the honest thing is to say so rather than to build a story around the gap.
Profile shape

Stiffness Is a Curve, Reported as a Point

Imagine bending a shaft in three places along its length and recording how hard each spot resists. Plot those three numbers and you have a crude profile. Do it at more positions with a proper rig and you have the curve that engineers actually design to. What reaches the consumer is a single letter that summarises that entire curve, which is a bit like describing a road by its average gradient.

The practical consequence sits in the tip zone. A shaft that is soft in the last few inches lets the head lag further behind and arrive with more dynamic loft, which raises launch and usually adds spin. A tip-stiff shaft in the same weight, with the same butt frequency and the same letter on it, does the opposite. For a golfer whose problem is a driver that climbs and stalls, those two options are not variations on a theme. They are opposite answers.

This is why the wall is stocked by profile coverage rather than by badge count. Nine shafts that all sit in the same corner of the profile map answer one question nine times. Fourteen chosen to spread across the map answer fourteen different ones.

Trimming interacts with all of this. Removing material from the tip stiffens the tip zone and barely touches the butt; removing it from the butt does the reverse. A build length change of half an inch therefore changes more than the length, and a trim chart that ignores which end you took it from is not a trim chart worth following.

Why we print a band on every column →
Heads and assembly

The Specifications That Live in the Build Room

Shaft numbers get all the attention. In practice the figures below decide more outcomes, because they are cheaper to correct and more often wrong on arrival.

Head 01

Loft

The angle of the face at address, and the most commonly mis-stamped figure in golf. On iron heads we routinely find a degree of difference from the stamp, and occasionally two. Since a degree is worth roughly three to four yards in a mid iron, a set that drifts a degree in one direction at the six and the other way at the eight has a gapping problem nobody swung into.

Head 02

Lie angle

The angle between shaft and sole with the club soled flat. Static lie is measured on the fixture; dynamic lie is what the club does at impact, read off a face and sole tape. Only the second one matters, and it is affected by length, grip thickness and how the golfer arrives.

Head 03

Face angle

Open, square or closed relative to the target line at address. On adjustable drivers this moves with the hosel setting, which also moves loft and lie. Any adjustment chart that shows one of the three changing on its own is describing an idealisation.

Head 04

Head weight

Recorded raw, before any tip weight or hosel screw. Two heads from one production run can differ by three grams, which is nearly a full swing weight point. Building a matched set means weighing every head, not trusting the model number.

Build 05

Swing weight

A relative measure of how head-heavy a club feels, expressed on the familiar letter and number scale. Useful for matching clubs to each other, close to meaningless in isolation. We report it alongside total weight so the two can be read together.

Build 06

Grip build-up

Core size, model and the number of tape wraps under each hand. Two wraps under the lower hand changes how much the hands can rotate the face through impact, and it is the cheapest genuine change on this entire page.

Using this page

Four Questions Worth Asking Anywhere You Get Fitted

What did you measure, and what did you read off a chart? A dynamic lie taken from sole tape and a lie angle assumed from the manufacturer's standard are different pieces of information wearing the same name.

How far apart were the candidates on the bench? If two shafts were within the manufacturing spread of each other, no amount of hitting them will produce a real difference, and a difference that appears anyway came from somewhere else.

What is the build length, and where was the trim taken from? Tip and butt trims have opposite effects on the profile. A build spec that gives a finished length without a trim record cannot be reproduced.

What did the head actually weigh? If nobody weighed it, the swing weight on the ticket was calculated from an assumption rather than measured, and the set is matched on paper only.

None of these are trick questions and none of them are aggressive. Any bench that works to tolerances will have the answers written down already, because that is what working to tolerances means.

What is on the wall and why →
Next step

Bring a Club In and We Will Measure It Free

Loft, lie, length, swing weight and butt frequency on one club, written down and handed to you, takes about ten minutes at the bench and costs nothing. Plenty of people have used it to find out that the club they were about to replace was two degrees weak rather than wrong.